In today’s digital age, even the most modest, local charity needs a website if it hopes to attract the attention of donors and sponsors. Setting up your first website can be a daunting task, but it needn’t be. By following these few simple hints and tips, you’ll be well on your way towards a successful site.
1. Clarity is key
Describing your charity and the work it does on a website is different from doing so face-to-face. Your website is the online hub of your charity’s brand and people need to know who you are, what you do, and who you represent as soon as they reach it. Evidence suggests that your website has only 15 seconds to hook a casual visitor before they decide to look elsewhere.
2. Consistent branding
Whatever branding you use for your charity, you need to keep it consistent across your website, social media, and print literature. This means using the same logo, the same colour schemes, and the same slogans. Much of what we take in online is visual and we associate better with colour and shape than the words themselves. By remaining consistent you are making your brand recognisable to old and new visitors alike, which makes them more likely to trust in and engage with any online media bearing your brand.
3. Keep it simple
The average reading age in the UK is nine years old. Therefore, any text on your charity website needs to be easily readable if you hope to maximise your audience. This is not just a case of using less complex language, but also breaking your text into easily digestible paragraphs with appropriate headings.
4. A minimalist approach
Visual imagery can be very effective, but too many pictures on a website can be detrimental. They can make the layout too cluttered so you visitor doesn’t know what they should be focussing on. Also, pictures take time to load, particularly on smartphones and other mobile devices. This can cause casual browsers to give up before they’ve even seen your content.
Running a successful charity website can be time-consuming and require a lot of effort. Hopefully, these tips will help to put you on the right path.
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