Here are some of the things any small business needs to consider when planning their website design and hosting.
Good website design starts with a domain name. It needs to be catchy, easy to spell, and indicative of what your company doesn’t. Contrary to popular opinion, it doesn’t have to include the company name, so long as it has words associated with your brand.
A website hosting provider
As the name implies, these play host to your website. When a user enters your domain name, that address access your website’s data, currently held on your hosting provider’s computer. These services cost money, and some hosts offer more for your money than others.
Branding is everything
When people visit your site, they need to know they’re at the right place. You need a striking company logo, a prominent banner, and a home page that tells a client exactly what your business is all about.
A content management system
Are you going to update your website yourself? If you are, then you’d better have a content management system (CMS) that you can understand an operate. This is a front-end program that allows you to post new blog entries, service pages, and more to your site.
The purpose of all this website design is to get your visitors engaged. If you create an interesting and memorable website, people will want to hang around. Use clear graphics and fonts. Create interesting content and post it regularly. Most of all, remember to stay on brand.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a series of practices you need to apply for your website to get ranked on Google and other search engines. The methodology changes constantly, so you need to keep yourself in the loop on the latest practices. Good SEO practices need to be built into your website design if they’re to prove effective.
As this brief overview demonstrates, there is a lot more to website design and hosting for small businesses than first meets the eye. Luckily, the team at FabSite is here to help. Give us a call today to discuss your website requirements and see how we can help you turn it into a reality.