Case Study

JSP Virtual Assistant

Who are JSP Virtual?

JSP Virtual are a local company in Leicester, who offer a variety of virtual services which include Virtual PA, Virtual Receptionist and Virtual Bookkeeping. Operating throughout the UK and based in Leicestershire and offering excellent communication and customer care. 

Dynamic Online Portfolio | abPro Pay monthly Website Solution

The Brief

JSP Virtual approached us as their existing website was not delivering traffic or leads, and so it was not supporting their business in any way. Their current designer took a long time to make updates to the website and they had become very frustrated with a website which was fast becoming outdated.  They wanted to take back control and to stand out and have a website that showed what their business was about. 

Control With WordPress & Cost Savings Transparency

With the old website they weren’t able to make their own updates. The website wasn’t able to grow with them, as their business expanded. We built a new WordPress site which could be adapted with exciting features and would be able to grow with the business. The client wasn’t sure what they were paying for before they moved to Fabsite. We ensured they knew how much they would pay each month and what the payments covered throughout the contract. Not only that the online ‘client area’ meant they would have full contact with us at anytime.

The Strategy

We wanted to put JSP Virtuals’ values and commitment to customer satisfaction on their website and help the site to capture visitors’ interest right away. Creating a professional, bright and personable site to reflect the owners personalities.  We added strong but subtle ‘calls to action’ inviting customers to call and see JSP Virtual as an extension of their own businesses.  Simplified navigation helped to group their services in an easy to understand way.


We now have a website which is light years ahead of our old offering and thus has enabled us to increase our professionalism and web exposure.  Through your attention to detail and creativity you have navigated our business around the world of website creation and helped us focus to ensure the website is both attractive and effective in driving new enquirers.  I would like to thank you for your hard work and we couldn’t be happier with our new website.  You are a credit to your industry and I would recommend your services and support to anyone.
Joanne Peters – JSP Virtual