We’re a few months into 2022 now and certain trends have already started to emerge in the world of website design. In this article, we’re going to take a look at some of those trends and how you can make them work for you and your website.
We’ve written at length about the importance of making your website accessible and it’s encouraging to see that this is a growing trend in 2022.
Whatever product or service you provide, you want as many people as possible to see it. This means changing certain parts of your site that would otherwise exclude people. These are simple changes – things like bigger fonts for the visually impaired, captions and subtitles for people with hearing impairments, minimal background noise for visitors with sensory disorders, and so on. Small changes for you, but a big deal for your customers.
Big and Bold
Brutalism is a form of typography that really catches the eye. Big, bold, and brash, like a newspaper headline, it sticks out from the modern, elegant design that has been so popular over the last few years. Brutalism is all about making a statement – about capturing your visitor’s attention from the very moment your website loads in their browser.
Bringing Up Borders
For years, websites have been text and images on a plain background, with little delineation between the words on screen. 2022 has seen many sites choose to break up their text with defined borders. Not only is this a striking visual, it divides your content into easily-manageable chunks, avoiding the dreaded “wall of text” effect. It also gives a clean, almost clinical look to a site, especially when paired with the right font.
Collages and Creativity
More and more websites are use collage-style graphics rather than individual photos and images. It gives you the freedom to play around with the visual aspects of your site, and offers greater opportunities for engagement with your visitor. Gallery-style images can seem sterile and formal, which works for some companies, but not all. Other businesses and organisations prefer the visual equivalent of a brainstorm on their site, with photographs mixed with graphic design elements, images posted off axis and at irregular intervals. It gives the site a personal, scrapbook feel.
While some of these entries may appear to contradict each other, it’s worth noting that nobody expects your site to use all of them.
Choosing the right elements to deliver the story you want to tell is a key part of the web design process.
If you want the perfect website for your business of organisation, designed by trained and experienced professionals, contact Fabsite today. We offer three distinct web design packages on a pay-monthly basis, starting from as little as £29.99 pm. Sign up online, or get in touch with the team to discuss your requirements.